Twitter Is Pushing Celebrities And Publishers To Stop Using Meerkat

TechCrunch

Twitter is doing whatever it can to help its live video streaming acquisition Periscope beat independent competitor Meerkat. Multiple sources tell TechCrunch that Twitter has been contacting celebrities who use Meerkat, trying to convince them Meerkat is dying and that they should use Periscope instead.

Sources also say Twitter has been in touch with media companies that use Meerkat, going so far as to imply that if they don’t exclusively use Periscope, it could cut off their access to Amplify. Amplify, in short, is Twitter’s answer to commercial TV: it’s a product that pairs media companies with brands to create promoted tweets based around video clips, giving a boost of reach both to the media company and the brand sponsoring it.

But Twitter is not the only one trying to catch stars, it seems. One source tells us that Meerkat has been tapping celebrities from Vine, a Twitter-owned app, to get them to broadcast on Meerkat. Meerkat disputes this (see…

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