I remember it clearly: we were less than a year into Pardot and a venture capitalist reached out to us asking to talk. Excitedly, we set up a time for the call and waited anxiously for the date. Finally, the day arrived and we talked for 45 minutes only to realize that it wasn’t a good use of our time: the associate’s firm requires potential investments to have at least $5 million in annual recurring revenue whereas we had less than a million.
Here are a few thoughts on calls from VC associates:
- Associates cast a wide net and engage with as many entrepreneurs as possible, regardless of whether or not they’re a good fit yet
- While associates source deals for the partners, most of the firm’s investments come from referrals and existing partner relationships — not from associates cold calling
- Know that associates aren’t the decision makers at the firm and that they spend…
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