Paid Search and Getting Started with Google AdWords


Search engine marketing is generally referred to as being comprised of search engine optimization (SEO) and pay-per-click ads (PPC). Companies can do everything they possibly can to optimize their websites for search, but an important accompaniment to SEO is PPC, which helps to round out a company’s efforts in search marketing. As noted by Jay Taylor in his blog post on Search Engine Watch, there are a few significant reasons to run paid search ads alongside your SEO campaign. One of those reasons is that you can receive twice the prominence if you have an ad showing on the same page as your organic results. This helps to establish credibility within the terms searched. Another reason to run a paid search campaign with SEO efforts is that SEO rankings can change quickly; running paid ads helps ensure you don’t disappear from the results page. The last 2 reasons are…

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