As the end of the year approaches, Google and Facebook advertising solution are seeing harmony that has never been reached before to an extend that makes one asks, are they teaming up or at least having a common vision for 2015?
Facebook has announced their new secret weapon and it has been a major game changer in 2014, Kenshoo recently did a study and found that combining search and facebook resulted in 30% increase in return on adspend. Facebook wants to capitalise and build upon the success and investment that advertisers are doing in Google search campaigns.
Search is always a great way to start a digital campaign. It helps the business owners find out how people are searching for their business and what their needs are. Remarketing through Google display network has always been a very important companion to a successful search campaign as it helps increasing the ROI…
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