For many organisations paid search is at the heart of their marketing strategy. The ease of creating ads and bidding on relevant keywords has attracted many to utilise this digital channel for lead generation and brand awareness.
Google AdWords is considered a major player within the paid search market, and is one nearly all digital marketing employees will turn to at some point during their career, but what if there was a potentially cheaper and better alternative we are not using in the form of Bing Ads. I have recently been exploring the benefits Bing Ads can bring to an organisation and was extremely pleased with the results.
:: Much lower cost-per-click (depending on industry)
:: Certain keywords have higher searches per month
:: Popular for B2B organisations (particularly networking & financing)
Bing Ads offers a more cost effective alternative to Google AdWords based on the lower cost-per-clicks…
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