Facebook is removing likes from deactivated accounts

Gigaom

Facebook Pages may lose some of their likes soon. Thursday the company  warned businesses it’s removing likes from deactivated or memorialized accounts. The like dip would be more of an ego hit for companies than an actual hit on their Page’s reach, since Facebook is only removing people who weren’t around anyways. On the upside, Facebook points out that this “gives businesses up-to-date insights on the people who actively follow their Page.”

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